From One Scary Night to Nearly Two Decades of Helping Babies Sleep Better

Our Story

Woombie® was founded in 2007 by Karen Koslov, RN, BSN, after a personal experience with her premature daughter led her to rethink traditional swaddling.

Karen’s daughter, Bella’Mar, was born five weeks early and had a strong startle reflex. One night, she worked her way out of a traditional swaddle blanket and pulled the fabric over her face. As both a mother and a registered nurse, Karen immediately began thinking about how swaddling could be made simpler, more secure, and more comfortable for babies.

That experience led to the development of the original Woombie®.

Karen began creating prototypes at home, experimenting with fabric, stretch, shape, fit, and construction. The result was the signature peanut-shaped Woombie, designed to gently contain a baby while still allowing natural movement and a comfortable hands-over-heart position.

That approach became the foundation of the Hands Over Heart® Woombie Method and our longtime philosophy:

Swaddle. Snuggle. Sleep.®

From One Product to a Growing Brand

What started as one swaddle quickly grew into a much larger collection.

Over the years, Woombie has developed hundreds of baby and toddler products, earned approximately 30 patents worldwide, and received more than 22 awards for product design and innovation.

Our product line has expanded to include sleepwear, transition products, baby apparel, bath products, accessories, toddler products, and other practical items designed to make everyday life easier for families.

Although Woombie is best known for swaddling, the brand has always been centered around thoughtful product design.

Every product starts with the same basic question:

Can we make this easier, more comfortable, safer, or more useful for parents and children?

Designed by a Nurse and Mother

Karen’s nursing background has played a major role in how Woombie products are developed.

Her experience in healthcare influenced the way she approached infant positioning, comfort, movement, temperature, ease of use, and product safety.

That same attention to detail continues today.

Woombie products are developed with close attention to fabric, construction, durability, fit, function, and testing. We work with experienced manufacturing partners overseas and use third-party testing to help ensure our products meet applicable U.S. children’s product safety requirements.

For us, quality and safety are not simply marketing points. They are part of the design process from the beginning.

Built Alongside a Family

Woombie grew alongside Karen’s family.

She built the company while raising Bella’Mar, Bryce, and Brody, and many of the brand’s products were inspired by real experiences with babies, children, travel, sleep, school, sports, and everyday family life.

For many years, family life and business life were closely connected. Product development happened between school schedules, parenting, nursing work, trade shows, manufacturing calls, and the constant demands of growing a company.

Today, Karen’s children are all 18 or older and beginning their own lives and adventures around the world.

That change has also created a new chapter for Woombie.

A New Chapter in Tennessee

Woombie is now based in Tennessee, with our warehouse located in Chattanooga.

Karen’s life today is centered around a farm with chickens, a garden, bees, wildflowers, and a strong connection to nature.

That environment has influenced the newer direction of the brand and has opened the door to more lifestyle-inspired products, children’s accessories, nature-inspired designs, and products that reflect the way families live today.

While Woombie continues to grow and evolve, the company remains founder-led and highly involved in the design process.

Karen continues to oversee product ideas, fabrics, colors, fit, packaging, development, and manufacturing details.

The company may be larger than it was in 2007, but the process is still very hands-on.

Nearly Two Decades of Product Development

After nearly 20 years, Woombie continues to focus on original design rather than simply following trends.

Our goal has always been to create products that solve real problems and make sense in everyday life.

Sometimes an idea comes from a parent.

Sometimes it comes from a nurse or retailer.

Sometimes it comes from watching how a child uses a product.

And sometimes it comes from realizing that an existing product could simply be better designed.

That problem-solving approach is still at the center of Woombie today.

What Woombie Stands For

Woombie was created around a simple idea: babies and children deserve products that are comfortable, practical, thoughtfully designed, and easy for parents to use.

That philosophy continues across everything we create.

We remain focused on:

• Original product design

• Comfort and function

• Quality materials and construction

• Practical solutions for real families

• Responsible manufacturing

• Long-term relationships with retailers, families, and partners

We are proud that Woombie has grown from one mother’s idea into a brand used by families around the world.

And while a lot has changed since 2007, the reason behind the company has stayed the same.

We want to create better products for babies, children, and the people caring for them.

From our family to yours, thank you for being part of the Woombie story.

Karen Koslov, RN, BSN
Founder & Designer, Woombie®

Swaddle. Snuggle. Sleep.®